Yamaha is #1
Australia’s favourite motorcycle brand in 2024
Yamaha Motor Australia would like to thank Yamaha customers, staff, dealers and partners for achieving #1 retail status in 2024.
Yamaha is #1
This is only the third time in 22 years of data being reported via the Federal Chamber of Automotive Industries (FCAI) that Yamaha has held the top spot for total retail sales.
Road bike brand of choice
This is also the first time in 22 years of data being reported via the FCAI that Yamaha has been the #1 road bike brand.
Yamaha retails increase in all categories
Yamaha is one of the few brands showing growth in a declining market by increasing overall retails by 15% in 2024 compared to 2023. Meanwhile the overall market has declined by 1.8%. Here’s how Yamaha retails compare to the other FCAI brands:
“Yamaha has enjoyed a stellar 2024 due to the loyalty of our customers and the efforts of our staff, dealers and partners,” says Yamaha Motor Australia General Manager Sales and Marketing - Land Mobility, Matthew Ferry.
“Our number one status is also due to Yamaha’s wide product range that offers a choice to customers whether they commute in the city, work on the farm or enjoy recreational riding. No other brand can offer so many personal mobility solutions. Next year we aim to build on this extraordinary retail result and create even more customers for life,” adds Ferry.
Yamaha sold 23,526 units in 2024 when the overall market size was 94,224. That makes for an overall market share of 25% across all categories – which in turn means one in every four vehicles sold in Australia by reporting brands in 2024 was a Yamaha. Other impressive market share results for 2024 include:
Some model highlights across the year include:
• Yamaha is the #1 selling MX brand – 2-stroke and 4-stroke combined
• YZF-R7LA is #1 selling road motorcycle outright
• YZF-R7LA and YZF-R3 are #1 and #2 selling supersport models
• MT-09 and MT07LA are #1 and #2 selling naked models
• Ténéré 700 is #1 selling adventure touring model
• TT-R110E and PW50 are #3 and #4 selling units outright and nine of the top 20 models outright are Yamahas
• WR450F is #2 selling enduro model – 2-stroke and 4-stroke combined
• Viking 3 is #4 selling SSV model
In summary, the best-selling models in Australia in 2024 include:
